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STRATEGY
Marketing Strategy Development
Create the strategy to turn inquirers into tryers, tryers into buyers and buyers into loyal customers.
Facilitated Business Building
Unlock the marketing problem-solving ability of your staff with our consultant-facilitated, on-site sessions.
Marketing Performance Measurement
Measure the right things and measures things right by developing meaningful yardsticks of marketing performance.
Communications, Education & Motivation Programs
Sell change throughout the organization using a systematic, eight-step approach.
PROCESS
Marketing & Communications Process Audits
Transform your marketing, sales and communications
processes to make them more valuable.
Marketing Forensicssm Audit
Develop strategically consistent, customer-focused sales and marketing materials that represent you well.
Optimizing the Prospect's Brand Passagesm
Help direct response prospects fully experience your brand as they learn, try, buy and use your products and services.
PROGRAM IMPLEMENTATION
Direct Marketing Packages & Programs
Translate your strategy into winning direct response acquisition and retention programs.
B2B Sales Materials
Showcase your capabilities, products and services with functional and compelling collateral materials for sales staff and institutional partners.
Marketing MasterClassessm, Training & Courseware
Equip sales staff to sell and Customer Service to support your products and services through training and coaching.
Market Manageeringsm Desktop Sales Help Files
Guide the sales process, even when it's in the hands of others, through just-in-time desktop delivery of marketing and training materials.
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