| |
 |
|
|
Develop strategically consistent, customer-focused
sales and marketing materials that represent you well.
|
|
 |
Readability |
|
|
Interest |
|
|
Clarity |
|
|
Density |
|
|
Strength |
|
|
|
Graphics |
|
|
Tone |
|
|
Heads & Leads Scan |
|
|
Logical Order |
|
|
|
|
Fulfills objectives |
|
|
Sells |
|
|
Calls to action |
|
|
|
States benefits |
|
|
Is accurate/lucid |
|
|
Addresses audience |
|
|
|
|
Produce-ability |
|
|
Personalization |
|
|
Materials |
|
|
|
Spec completeness |
|
|
Automation |
|
|
|
|
