| |
 |
|
|
Unlock the marketing problem-solving ability of your staff
through consultant-facilitated, on-site sessions.
|
|
 |
What we want to accomplish |
|
|
How we will operate |
|
|
Defining our roles |
|
|
|
What we know |
|
|
What we need to know |
|
|
Who we need to get it from |
|
|
What we need to collect |
|
|
Develop sales and motivation hypothesis |
|
|
|
|
Our assessment of weaknesses, opportunities, threats and strengths of both products and the way we sell and service the business (the process) |
|
|
|
How do we judge our efforts? |
|
|
How do we judge program success? |
|
|
How do we judge the satisfaction of our customers? |
|
|
|
Defining the various customer segments |
|
|
Developing a picture of our customers |
|
|
|
Defining our product line |
|
|
|
How do we see the business today and in the future? |
|
|
|
Assigning priority and value to our strategies |
|
|
Spending percentages |
|
|
|
